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United StatesDigital Ad Spending, US
Rich Media Ad Spending
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Overall
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Digital Ad Spending
Ad Spending, per User
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Digital Ad Spending, per Internet User
Ad Spending per Hour, per Person
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Digital Ad Spending per Hour Spent with Digital Media, per Person
by Company
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Digital Ad Revenues, by Company
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Digital Ad Revenue Growth, by Company
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Digital Ad Revenue Share, by Company
by Industry
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Digital Ad Spending, by Industry
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Digital Ad Spending Growth, by Industry
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Digital Ad Spending Share, by Industry
by Device
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Digital Ad Spending, by Device
by Format
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Digital Ad Spending, by Format
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Digital Ad Spending Growth, by Format
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Digital Ad Spending Share, by Format
Formats
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Banner Ad Spending
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Classified Ad Spending
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Display Ad Spending
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Email Ad Spending
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Lead Generation Ad Spending
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Rich Media Ad Spending
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Rich Media Other Ad Spending
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Search Ad Spending
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Sponsorship Ad Spending
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Video Ad Spending
Gaming Related
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Mobile Gaming Ad Revenues
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Esports Ad Revenues
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Gaming Video Content Ad Revenues
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US Rich Media Ad Spending

Timeframe20222023202420252026
Rich media ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total display ad spendingMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes instream and outstream video ads; includes nonvideo ads which feature various levels of interaction (including scrolling, expanding or clicking within the ad) such as splash screens, pop-up and pop-under ads, daughter windows, interstitials and superstitials and digital audio ads for all formats mentioned; data prior to 2017 excludes instream video ads

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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