US Gaming Video Content Ad Revenues

Timeframe20222023202420252026
– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes video advertisements placed on both recorded and live streamed video game content on digital platforms (e.g., YouTube or Twitch)

Additional Note: All numbers are eMarketer estimates

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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