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United StatesMobile Ad Spending, US
Mobile Ad Spending
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Overall
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Mobile Ad Spending
Ad Spending, per User
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Mobile Ad Spending, per Mobile Internet User
Ad Spending per Hour, per Person
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Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
by Company
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Mobile Ad Revenues, by Company
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Mobile Ad Revenue Growth, by Company
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Mobile Ad Revenue Share, by Company
by Format
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Mobile Ad Spending, by Format
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Mobile Ad Spending Growth, by Format
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Mobile Ad Spending Share, by Format
Formats
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Mobile Banner Ad Spending
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Mobile Display Ad Spending
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Mobile Messaging Ad Spending
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Mobile Rich Media Ad Spending
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Mobile Search Ad Spending
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Mobile Video Ad Spending
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Jump to Source Comparisons Below

US Mobile Ad Spending

Timeframe20222023202420252026
Mobile ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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– % of worldwide mobile ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on mobile phones, tablets and mobile internet-connected devices

Additional Note: Mobile ad spending includes classifieds, display (banners, rich media, video and other), email, lead generation, messaging-based advertising and search advertising.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Mobile ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
JMP Securities,March 2020
J.P. Morgan,December 2019
PricewaterhouseCoopers (PwC),June 2018
Cowen and Company,January 2019
Show Notes

Mobile ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
JMP Securities,March 2020
J.P. Morgan,December 2019
Magna Global,June 2020
PricewaterhouseCoopers (PwC),June 2018
Cowen and Company,January 2019
Show Notes

Mobile ad spending (% of total digital ad spending), US

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Show Notes
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