US Mobile Ad Spending

Timeframe20222023202420252026
Mobile ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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– % of worldwide mobile ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Mobile ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
JMP Securities,March 2020
J.P. Morgan,December 2019
PricewaterhouseCoopers (PwC),June 2018
Cowen and Company,January 2019

Mobile ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
JMP Securities,March 2020
J.P. Morgan,December 2019
Magna Global,June 2020
PricewaterhouseCoopers (PwC),June 2018
Cowen and Company,January 2019

Mobile ad spending (% of total digital ad spending), US

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
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