Industries Overview
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Learn More →Mobile Ad Spending
Overall
Ad Spending, per User
Ad Spending per Hour, per Person
by Company
by Format
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, March 2023 - May 2023
Note: includes advertising that appears on mobile phones, tablets, and mobile internet-connected devices
Additional Note: Mobile ad spending includes classifieds, display (banners, rich media, video, and other), email, lead generation, messaging-based advertising, and search advertising.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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