Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
Overall
Ad Spending, per User
Ad Spending per Hour, per Person
by Company
by Format
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - October 2023
Note: ages 18+; includes all time spent with internet activities on mobile devices (smartphones, feature phones, and tablets)
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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