US Mobile Ad Spending Growth, by Format

% change
Timeframe20222023202420252026
DisplayMaximum of two rows can be charted.
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– Banners and otherMaximum of two rows can be charted.
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– Rich mediaMaximum of two rows can be charted.
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— VideoMaximum of two rows can be charted.
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SearchMaximum of two rows can be charted.
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SMS/MMS/P2P messagingMaximum of two rows can be charted.
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Other (classifieds/email/lead gen)Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Mobile display ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
J.P. Morgan,December 2019
Zenith,June 2019

Mobile video ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
J.P. Morgan,December 2019
Zenith,June 2019

Mobile search ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
J.P. Morgan,December 2019
Zenith,June 2019

Mobile ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
JMP Securities,March 2020
J.P. Morgan,December 2019
Magna Global,June 2020
PricewaterhouseCoopers (PwC),June 2018
Cowen and Company,January 2019
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