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United StatesMobile Ad Spending, US
Mobile Ad Spending, per Mobile Internet User
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Overall
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Mobile Ad Spending
Ad Spending, per User
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Mobile Ad Spending, per Mobile Internet User
Ad Spending per Hour, per Person
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Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
by Company
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Mobile Ad Revenues, by Company
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Mobile Ad Revenue Growth, by Company
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Mobile Ad Revenue Share, by Company
by Format
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Mobile Ad Spending, by Format
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Mobile Ad Spending Growth, by Format
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Mobile Ad Spending Share, by Format
Formats
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Mobile Banner Ad Spending
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Mobile Display Ad Spending
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Mobile Messaging Ad Spending
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Mobile Rich Media Ad Spending
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Mobile Search Ad Spending
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Mobile Video Ad Spending
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US Mobile Ad Spending, per Mobile Internet User

Timeframe20182019202020212022
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Source: eMarketer

Note: among individuals of any age who use the internet via mobile device at least once per month; includes advertising that appears on mobile phones, tablets and other mobile internet-connected devices, and includes all the various formats of advertising on those platforms

Additional Note: Mobile ad spending includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), lead generation (referrals),Mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO) and sponsorships.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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