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Learn More →Mobile Ad Spending, per Mobile Internet User
Overall
Ad Spending, per User
Ad Spending per Hour, per Person
by Company
by Format
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, October 2020 - December 2023
Note: among individuals of any age who use the internet via mobile device at least once per month; includes advertising that appears on mobile phones, tablets and other mobile internet-connected devices, and includes all the various formats of advertising on those platforms
Additional Note: Mobile ad spending includes banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), lead generation (referrals),Mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings) and sponsorships.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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