US Display Ad Spending, by Device

Timeframe			2022	2023	2024	2025	2026
Connected TV*
billions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of total display ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of total digital ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Desktop/Laptop**
– billions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total desktop/laptop ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total display ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Mobile***
– billions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total display ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total mobile ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, October 2022

Note: includes banners, rich media, sponsorships, video and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets; *includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; **includes advertising that appears on desktop and laptop computers and other non-mobile internet-connected devices; ***includes advertising that appears on mobile phones, tablets and other mobile internet-connected devices

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.