Source: EMARKETER Forecast, March 2024 - December 2023
Note: includes contextual text links, paid inclusion, and paid listings; *includes advertising that appears on desktop and laptop computers and other non-mobile internet-connected devices; **includes advertising that appears on mobile phones, tablets and other mobile internet-connected devices
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.