US Video Ad Spending, by Device

Timeframe20222023202420252026
Connected TV*
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Desktop/Laptop**
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total video ad spendingMaximum of two rows can be charted.
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Mobile***
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total video ad spendingMaximum of two rows can be charted.
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Total
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Desktop/laptop video ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
J.P. Morgan,December 2019
Zenith,June 2019

Desktop/laptop video ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
J.P. Morgan,December 2019
Zenith,June 2019

Mobile video ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
J.P. Morgan,December 2019
Zenith,June 2019

Mobile video ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
J.P. Morgan,December 2019
Zenith,June 2019

Video ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Pivotal Research Group,May 2018
PricewaterhouseCoopers (PwC),June 2018
Cowen and Company,January 2019
Zenith,June 2019

Video ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Magna Global,June 2020
Pivotal Research Group,May 2018
Cowen and Company,January 2019
Zenith,June 2019
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