Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
---|---|---|---|---|---|---|---|---|
Connected TV* | ||||||||
– billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % of total digital ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Desktop/Laptop** | ||||||||
– billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % of total video ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Mobile*** | ||||||||
– billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % of total video ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Total | ||||||||
– billions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
– % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. |
Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
---|---|---|---|---|---|---|---|
eMarketer,October 2022 | |||||||
Cowen and Company,January 2019 | |||||||
J.P. Morgan,December 2019 | |||||||
Zenith,June 2019 |
Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
---|---|---|---|---|---|---|---|
eMarketer,October 2022 | |||||||
Cowen and Company,January 2019 | |||||||
J.P. Morgan,December 2019 | |||||||
Zenith,June 2019 |
Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
---|---|---|---|---|---|---|---|
eMarketer,October 2022 | |||||||
Cowen and Company,January 2019 | |||||||
J.P. Morgan,December 2019 | |||||||
Zenith,June 2019 |
Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
---|---|---|---|---|---|---|---|
eMarketer,October 2022 | |||||||
Cowen and Company,January 2019 | |||||||
J.P. Morgan,December 2019 | |||||||
Zenith,June 2019 |
Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
---|---|---|---|---|---|---|---|
eMarketer,October 2022 | |||||||
J.P. Morgan,December 2019 | |||||||
Pivotal Research Group,May 2018 | |||||||
PricewaterhouseCoopers (PwC),June 2018 | |||||||
Cowen and Company,January 2019 | |||||||
Zenith,June 2019 |
Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
---|---|---|---|---|---|---|---|
eMarketer,October 2022 | |||||||
J.P. Morgan,December 2019 | |||||||
Magna Global,June 2020 | |||||||
Pivotal Research Group,May 2018 | |||||||
Cowen and Company,January 2019 | |||||||
Zenith,June 2019 |
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