Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Block wants to attract older, wealthier Cash App users but risks putting all its eggs in one basket
Article |
May 26, 2023
Apple’s encroachment on the financial services sector shouldn’t scare financial institutions
Article |
May 26, 2023
PlayStation Q is Sony’s take on handheld gaming for the streaming generation
Article |
May 26, 2023
TikTok's user data sharing is an unforced error that could cause marketers to consider reallocating towards Shorts and Reels
Article |
May 26, 2023
Privacy risk is the biggest deal breaker for online shoppers
Article |
May 26, 2023
Is Twitter a far-right platform now?
Article |
May 26, 2023
How data can help insurers nail down a sale
Article |
May 25, 2023
Klarna adds credit opt-out feature as UK BNPL debt grows
Article |
May 25, 2023
Google's latest step into AI-powered advertising: Integrating ads into its conversational generative AI
Article |
May 25, 2023
Modern card issuing puts $17 billion in revenues in play
Article |
May 25, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Video Ad Spending, per Digital Video Viewer
Export all Data to Excel
Export Chart Image
US Video Ad Spending, per Digital Video Viewer
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Video ad spending, per digital video viewer (dollars) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2023
Note: among individuals who view digital videos via any device at least once per month; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms
Additional Note: Digital video ad spending includes instream video ads such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network instream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes outstream video ads such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and interstitial video ads; data prior to 2017 excludes outstream video ads.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.