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United StatesSocial Network Ad Spending, US
Social Network Ad Revenue Share, by Company
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Overall
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Social Network Ad Spending
Ad Spending, per User
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Social Network Ad Spending, per Social Network User
Ad Spending per Hour, per Person
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Social Network Ad Spending per Hour Spent with Social Networks, per Person
by Company
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Social Network Ad Revenues, by Company
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Social Network Ad Revenue Growth, by Company
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Social Network Ad Revenue Share, by Company
Video
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Social Network Video Ad Spending
Video, by Device
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Desktop/Laptop Social Network Video Ad Spending
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Mobile Social Network Video Ad Spending
Video, by Company
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Social Network Video Ad Revenues, by Company
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Social Network Video Ad Revenue Growth, by Company
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Social Network Video Ad Revenue Share, by Company
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US Social Network Ad Revenue Share, by Company

% of total social network ad spending
Timeframe20202021202220232024
LinkedInMaximum of two rows can be charted.
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MetaMaximum of two rows can be charted.
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PinterestMaximum of two rows can be charted.
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RedditMaximum of two rows can be charted.
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SnapchatMaximum of two rows can be charted.
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TikTokMaximum of two rows can be charted.
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TwitterMaximum of two rows can be charted.
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Other social venuesMaximum of two rows can be charted.
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Source: eMarketer

Note: includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence

Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content. All numbers are eMarketer estimates.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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