US Social Network Ad Spending

Timeframe20202021202220232024
Social network ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Social network ad spending, US, billions

Sources2018201920202021202220232024
eMarketer,October 2022
Cowen and Company,January 2019
Zenith,June 2019

Social network ad spending growth, US

Sources2018201920202021202220232024
eMarketer,October 2022
Magna Global,June 2020
Cowen and Company,January 2019
Zenith,June 2019
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