Smartphone In-App Purchase Spending Per Smartphone User
by Company
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US Smartphone In-App Purchase Spending Per Smartphone User
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Smartphone in-app purchase spending per smartphone user (dollars) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, April 2022
Note: total annual spending on in-app purchases by smartphone users
Additional Note: Includes purchases processed directly through the Apple App Store or Google Play Store. In-app purchases refer to the buying of virtual goods and subscriptions from inside an application. Virtual goods includes purchasing coins in a game to unlock new levels, or buying new filters in a photo app. Subscriptions include auto-renewable or one-time subscription purchases. In-app purchases exclude spending in commerce apps such as Amazon, rideshare apps like Uber, or other apps where the purchase is not processed directly through Apple App Store or Google Play Store.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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