Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Colorado passes law to prevent AI-generated discrimination in life insurance
Article |
Sep 29, 2023
Social CPMs dive double digits as marketers navigate monetization challenges
Article |
Sep 29, 2023
Omnichannel approaches to getting a complete customer view
Article |
Sep 29, 2023
September ad updates from Google, TikTok, and others push AI, audience targeting, and CTV
Article |
Sep 29, 2023
The CPG industry is one of the highest spenders on digital advertising, but the 2023 outlook is shaky
Article |
Sep 29, 2023
Honda establishes largest US charging network ahead of 2024 EV launch
Article |
Sep 29, 2023
Amazon Fresh buyers more likely to try new grocery products multiple times a month
Article |
Sep 28, 2023
Post-cookie preparation lags due to deprecation delays and slow adoption of new tools
Article |
Sep 28, 2023
Gen Z’s attention on social media is divided among platforms and activities
Article |
Sep 28, 2023
Which AI tools are most useful to local SEO and marketing professionals?
Article |
Sep 27, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Mobile Device In-App Purchase Spending per Year, per User
by Company
by Device
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, July 2023 - August 2023
Note: total annual spending on in-app purchases by mobile device users
Additional Note: In-app purchases refers to the buying of virtual goods and Subscriptions from inside an app. The purchases are processed directly through the Apple App Store or Google Play Store. Virtual goods includes purchasing coins in a game to unlock new levels, or buying new filters in a photo app. Subscriptions include auto-renewable or one-time Subscriptions purchases. In-app purchases exclude spending in commerce apps such as Amazon, rideshare apps like Uber, or other apps where the purchase is not processed directly through Apple App Store or Google Play Store.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.