Source: Insider Intelligence | eMarketer, June 2023 - October 2023
Note: ages 18+; *includes all time spent using the internet through a connected TV; includes connected TV devices such as Apple TV, Xfinity Flex, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, and smart TVs; **excludes digital; ***includes all time spent with internet activities on mobile devices (smartphones, feature phones, and tablets); ****includes offline video gaming, cinema, out-of-home, printed catalogs, and direct mail
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.