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United StatesTime Spent with Media, US
Growth in Time Spent with Media
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Overall
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Total Media
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Time Spent with Media
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Growth in Time Spent with Media
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Share of Time Spent with Media
by Device
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Time Spent with Desktop/Laptop Internet
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Time Spent with Feature Phones
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Time Spent with Mobile Phones
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Time Spent with Smartphones
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Time Spent with Tablets
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Time Spent with Other Connected Devices
by Media
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Time Spent with Digital
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Time Spent with Magazines
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Time Spent with Mobile
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Newspapers
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Time Spent with Print
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Radio
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Time Spent with TV
Among Users of Each Medium
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Desktop/Laptop Internet by Users
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Feature Phones by Users
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Magazines by Readers
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Mobile by Users
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Newspapers by Readers
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Print by Readers
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Radio by Listeners
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Smartphones by Users
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Tablets by Users
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TV by Viewers
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US Growth in Average Time Spent per Day with Media

% change
Timeframe20202021202220232024
– Desktop/laptop internet*Maximum of two rows can be charted.
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DigitalMaximum of two rows can be charted.
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– Magazines**Maximum of two rows can be charted.
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– Mobile (nonvoice)Maximum of two rows can be charted.
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– Newspapers**Maximum of two rows can be charted.
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– Other connected devices***Maximum of two rows can be charted.
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Other traditional media****Maximum of two rows can be charted.
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Print**Maximum of two rows can be charted.
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Radio**Maximum of two rows can be charted.
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TV**Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; *includes all internet activities on desktop and laptop computers; **excludes digital; ***includes connected TV devices such as Apple TV, Boxee, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, smart TVs and other internet-connected devices; ****includes offline video gaming, cinema, out-of-home

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

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