US Share of Average Time Spent per Day with Media

% of total
Timeframe20202021202220232024
DigitalMaximum of two rows can be charted.
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– Desktop/laptop internet*Maximum of two rows can be charted.
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– Mobile (nonvoice)Maximum of two rows can be charted.
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– Other connected devices***Maximum of two rows can be charted.
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Print**Maximum of two rows can be charted.
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– Magazines**Maximum of two rows can be charted.
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– Newspapers**Maximum of two rows can be charted.
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Radio**Maximum of two rows can be charted.
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TV**Maximum of two rows can be charted.
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Other traditional media****Maximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; *includes all internet activities on desktop and laptop computers; **excludes digital; ***includes connected TV devices such as Apple TV, Boxee, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, smart TVs and other internet-connected devices; ****includes offline video gaming, cinema, out-of-home

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

Desktop/laptop internet: time spent per day (% of total time spent with media), US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,July 2019

Radio: time spent per day (% of total time spent with media), US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,July 2019

TV: time spent per day (% of total time spent with media), US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,July 2019
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