Share of Time Spent with Media
Overall
by Device
by Media
Export all Data to Excel
Export Chart Image
US Share of Average Time Spent per Day with Media
% of total
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Digital | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Desktop/laptop internet* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Mobile (nonvoice) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other connected devices*** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Print** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Magazines** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Newspapers** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Radio** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| TV** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other traditional media**** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; *includes all internet activities on desktop and laptop computers; **excludes digital; ***includes connected TV devices such as Apple TV, Boxee, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, smart TVs and other internet-connected devices; ****includes offline video gaming, cinema, out-of-home
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
Comparative Estimates from Additional Sources:
Desktop/laptop internet: time spent per day (% of total time spent with media), US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Nielsen,July 2019 |
Radio: time spent per day (% of total time spent with media), US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Nielsen,July 2019 |
TV: time spent per day (% of total time spent with media), US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Nielsen,July 2019 |
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.