US Average Time Spent per Day with Media

hrs:mins

Timeframe			2020	2021	2022	2023	2024
Digital								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Desktop/laptop internet*								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Mobile (nonvoice)								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other connected devices***								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Print**								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Magazines**								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Newspapers**								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Radio**								Maximum of two rows can be charted. Deselect another chart icon to add this one.
TV**								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Other traditional media****								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Total								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, January 2023

Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; *includes all internet activities on desktop and laptop computers; **excludes digital; ***includes connected TV devices such as Apple TV, Boxee, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, smart TVs and other internet-connected devices; ****includes offline video gaming, cinema, out-of-home

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.