US Average Time Spent per Day with Media

hrs:mins
Timeframe20202021202220232024
DigitalMaximum of two rows can be charted.
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– Desktop/laptop internet*Maximum of two rows can be charted.
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– Mobile (nonvoice)Maximum of two rows can be charted.
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– Other connected devices***Maximum of two rows can be charted.
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Print**Maximum of two rows can be charted.
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– Magazines**Maximum of two rows can be charted.
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– Newspapers**Maximum of two rows can be charted.
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Radio**Maximum of two rows can be charted.
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TV**Maximum of two rows can be charted.
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Other traditional media****Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; *includes all internet activities on desktop and laptop computers; **excludes digital; ***includes connected TV devices such as Apple TV, Boxee, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, smart TVs and other internet-connected devices; ****includes offline video gaming, cinema, out-of-home

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

Digital: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Kantar,June 2019
Verto Analytics,August 2018
Zenith,June 2019
Leichtman Research Group Inc. (LRG),December 2019

Desktop/laptop internet: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,July 2019
Zenith,June 2019

Mobile (nonvoice): time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Verto Analytics,August 2018
Zenith,June 2019

Magazines: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Zenith,June 2019

Newspapers: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Zenith,June 2019

Radio: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,July 2019
Zenith,June 2019

TV: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,July 2019
Kantar,June 2019
Music Business Association,September 2018
Zenith,June 2019
S&P Global,October 2018

Total media: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,March 2019
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