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United StatesTime Spent with Media, US
Time Spent with Mobile
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Overall
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Total Media
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Time Spent with Media
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Growth in Time Spent with Media
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Share of Time Spent with Media
by Device
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Time Spent with Desktop/Laptop Internet
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Time Spent with Feature Phones
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Time Spent with Mobile Phones
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Time Spent with Smartphones
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Time Spent with Tablets
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Time Spent with Other Connected Devices
by Media
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Time Spent with Digital
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Time Spent with Magazines
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Time Spent with Mobile
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Newspapers
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Time Spent with Print
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Radio
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Time Spent with TV
Among Users of Each Medium
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Desktop/Laptop Internet by Users
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Feature Phones by Users
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Magazines by Readers
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Mobile by Users
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Newspapers by Readers
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Print by Readers
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Radio by Listeners
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Smartphones by Users
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Tablets by Users
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TV by Viewers
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Jump to Source Comparisons Below

US Average Time Spent per Day with Mobile

Timeframe20202021202220232024
Hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with digital mediaMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all activities on mobile devices (smartphones, feature phones, and tablets) except for voice calls on the cellular network; includes VoIP apps or video chat apps such as Skype; includes all time spent with nonvoice mobile activities

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

Mobile (nonvoice): time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Verto Analytics,August 2018
Zenith,June 2019
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