US Average Time Spent per Day with TV

Timeframe20202021202220232024
Hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV; excludes digital

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

TV: time spent per day, US

Sources2018201920202021202220232024
eMarketer,April 2022
Nielsen,July 2019
Kantar,June 2019
Music Business Association,September 2018
Zenith,June 2019
S&P Global,October 2018

TV: time spent per day (% of total time spent with media), US

Sources2018201920202021202220232024
eMarketer,April 2022
Nielsen,July 2019
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