Source: eMarketer, January 2023
Note: ages 18+; includes time spent with digital (desktop/laptop, nonvoice mobile, and other connected devices), print, radio, and TV; time spent includes all time spent with each medium, regardless of multitasking
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.