US Average Time Spent per Day with Total Media

Timeframe20202021202220232024
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Source: eMarketer

Note: ages 18+; includes digital via any device (excludes mobile voice), print (magazines and newspapers), radio, TV and other

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

Total media: time spent per day, US

Sources2018201920202021202220232024
eMarketer,April 2022
Nielsen,March 2019
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