Source: Insider Intelligence | eMarketer, February 2024 - February 2024
Note: ages 18+; mobile phone users who access the internet via mobile phone (browser or app) at least once per month; includes all time spent with internet activities on mobile phones (smartphones and feature phones)
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.