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United StatesTime Spent with Digital Video, US
Time Spent with Digital Video, by Device
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Overall
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Time Spent with Digital Video
Among Users
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Time Spent with Digital Video by Digital Video Viewers
by Device
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Time Spent with Digital Video, by Device
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Time Spent with Mobile Video, by Device
Total TV and Digital Video
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Time Spent with Total TV and Digital Video
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Jump to Source Comparisons Below

US Average Time Spent per Day with Digital Video, by Device

Timeframe20202021202220232024
Desktop/Laptop
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with digital videoMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Mobile
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with digital videoMaximum of two rows can be charted.
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– % of total time spent with mobileMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Other Connected Device
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with digital videoMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Total Video
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with digital mediaMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent with online video activities, regardless of multitasking; includes viewing via desktop/laptop computers, mobile (smartphones and tablets) and other connected devices (game consoles, connected TVs or OTT devices)

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

Desktop/laptop video: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,July 2019
Zenith,May 2018
S&P Global,October 2018
Show Notes

Mobile video: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Zenith,May 2018
Show Notes

Digital video: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Limelight Networks,October 2019
Zenith,May 2018
Show Notes
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