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Learn More →Time Spent with Digital Video, by Device
Total TV and Digital Video
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US Average Time Spent per Day with Digital Video, by Device
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Desktop/Laptop | ||||||||
| – hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with digital video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Mobile | ||||||||
| – hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with digital video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with mobile | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other Connected Device | ||||||||
| – hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with digital video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total Video | ||||||||
| – hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with digital media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; includes all time spent with online video activities, regardless of multitasking; includes viewing via desktop/laptop computers, mobile (smartphones and tablets) and other connected devices (game consoles, connected TVs or OTT devices)
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
Comparative Estimates from Additional Sources:
Desktop/laptop video: time spent per day, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Nielsen,July 2019 | |||||||
| Zenith,May 2018 | |||||||
| S&P Global,October 2018 |
Mobile video: time spent per day, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Zenith,May 2018 |
Digital video: time spent per day, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Limelight Networks,October 2019 | |||||||
| Zenith,May 2018 |
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