US Average Time Spent per Day with Mobile Video, by Device

Timeframe20202021202220232024
Smartphone
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Tablet
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent with online video activities; includes viewing via smartphones; includes all time spent with non-internet activities on tablets

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

Smartphone video: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,July 2019
S&P Global,October 2018

Tablet video: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
S&P Global,October 2018
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