US Average Time Spent per Day with Social Networks, by Device

Timeframe20202021202220232024
Desktop/Laptop
– Hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with social networksMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Mobile
– Hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with social networksMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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– Smartphone
— Hrs:minsMaximum of two rows can be charted.
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— % changeMaximum of two rows can be charted.
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— % of total time spent with mediaMaximum of two rows can be charted.
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– Tablet
— Hrs:minsMaximum of two rows can be charted.
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— % changeMaximum of two rows can be charted.
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— % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent with social networks, regardless of multitasking; includes usage via desktop/laptop computers and mobile (smartphones and tablets)

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

Desktop/laptop social networks: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,March 2019

Smartphone social networks: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,March 2019

Tablet social networks: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,March 2019
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