Time Spent with Social Networks, by Device
by Platform
by Age Among Population
Among Users of Each Platform
by Age Among Users of Each Platform
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US Average Time Spent per Day with Social Networks, by Device
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Desktop/Laptop | ||||||||
| – Hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with social networks | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Mobile | ||||||||
| – Hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with social networks | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Smartphone | ||||||||
| — Hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Tablet | ||||||||
| — Hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; includes all time spent with social networks, regardless of multitasking; includes usage via desktop/laptop computers and mobile (smartphones and tablets)
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
Comparative Estimates from Additional Sources:
Desktop/laptop social networks: time spent per day, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Nielsen,March 2019 |
Smartphone social networks: time spent per day, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Nielsen,March 2019 |
Tablet social networks: time spent per day, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Nielsen,March 2019 |
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