Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing
United StatesTime Spent with Social Networks, US
Time Spent with Other Social Networks
Collection Picker Arrow
Overall
Collection Picker Radio
Time Spent with Social Networks
Collection Picker Radio
Time Spent with Social Video
by Platform
Collection Picker Radio
Time Spent with Facebook
Collection Picker Radio
Time Spent with Instagram
Collection Picker Radio
Time Spent with Reddit
Collection Picker Radio
Time Spent with Snapchat
Collection Picker Radio
Time Spent with TikTok
Collection Picker Radio
Time Spent with Twitter
Collection Picker Radio
Time Spent with Other Social Networks
by Age Among Population
Collection Picker Radio
Time Spent with Facebook, by Age
Collection Picker Radio
Time Spent with Instagram, by Age
Collection Picker Radio
Time Spent with Snapchat, by Age
Collection Picker Radio
Time Spent with TikTok, by Age
Among Users
Collection Picker Radio
Time Spent with Social Networks by Users
Collection Picker Radio
Time Spent with Social Video by Users
Among Users of Each Platform
Collection Picker Radio
Time Spent with Facebook by Users
Collection Picker Radio
Time Spent with Instagram by Users
Collection Picker Radio
Time Spent with Reddit by Users
Collection Picker Radio
Time Spent with Snapchat by Users
Collection Picker Radio
Time Spent with TikTok by Users
Collection Picker Radio
Time Spent with Twitter by Users
by Age Among Users of Each Platform
Collection Picker Radio
Time Spent with Facebook, by User Age
Collection Picker Radio
Time Spent with Instagram, by User Age
Collection Picker Radio
Time Spent with Snapchat, by User Age
Collection Picker Radio
Time Spent with TikTok, by User Age
by Device
Collection Picker Radio
Time Spent with Social Networks, by Device
Collection Picker Radio
Time Spent with Facebook, by Device
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image

US Average Time Spent per Day with Other Social Networks

Timeframe20202021202220232024
Average time spent per day with other social networks (minutes)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total time spent with mediaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total time spent with digital mediaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total time spent with social networksMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: ages 18+; includes all time spent on social network platforms that are not Facebook, Instagram, Reddit, Snapchat, TikTok, or Twitter, such as LinkedIn, Pinterest, Tumblr, etc.; includes usage via any device

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.