Source: eMarketer, January 2023 - May 2023
Note: mobile phone users who access their Snapchat account via mobile phone app at least once per month; includes all time spent on Snapchat; includes usage via mobile phones
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research, and interviews.