UK Smartphone Video Viewers and Penetration

Timeframe20222023202420252026
Smartphone video viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of mobile phone video viewersMaximum of two rows can be charted.
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– % of digital video viewersMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of worldwide smartphone video viewersMaximum of two rows can be charted.
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Source: eMarketer

Note: smartphone users of any age who watch video content via smartphones through a mobile browser, subscriptions, downloads or application at least once per month

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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