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United StatesDigital Video Viewers, UK
Digital Video Viewers, by Generation
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Overall
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Digital Video Viewers
by Age
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Digital Video Viewers, by Age
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Digital Video Viewer Penetration, by Age
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Digital Video Viewer Share, by Age
by Sex
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Digital Video Viewers, by Sex
by Generation
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Digital Video Viewers, by Generation
by Device
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Mobile Phone Video Viewers
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Smartphone Video Viewers
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Tablet Video Viewers
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Feature Phone Video Viewers
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UK Digital Video Viewers and Penetration, by Generation

Timeframe20232024202520262027
Millions
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% Change
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% of Internet Users
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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% of Population
– Gen ZMaximum of two rows can be charted.
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– MillennialMaximum of two rows can be charted.
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– Gen XMaximum of two rows can be charted.
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– Baby boomerMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users who watch streaming or downloaded video content via any device at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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