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United StatesSocial Network Users, UK
Social Network Users, by Sex
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Overall
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Social Network Users
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Adult Social Network Users
by Age
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Social Network Users, by Age
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Social Network User Penetration, by Age
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Social Network User Share, by Age
by Sex
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Social Network Users, by Sex
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Mobile Phone Social Network Users, by Sex
by Generation
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Social Network Users, by Generation
Mobile
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Mobile Phone Social Network Users
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Adult Mobile Phone Social Network Users
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Mobile Facebook Users
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Mobile Twitter Users
by Platform
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Social Network Users, by Platform
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Social Network User Penetration, by Platform
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UK Social Network Users and Penetration, by Sex

Timeframe20222023202420252026
Millions
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% Change
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% of Internet Users
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% of Population
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% of Total
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Source: eMarketer

Note: internet users who use a social network via any device at least once per month

Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

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