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United StatesSocial Network Users, UK
Mobile Phone Social Network Users, by Sex
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Overall
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Social Network Users
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Adult Social Network Users
by Age
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Social Network Users, by Age
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Social Network User Penetration, by Age
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Social Network User Share, by Age
by Sex
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Social Network Users, by Sex
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Mobile Phone Social Network Users, by Sex
by Generation
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Social Network Users, by Generation
Mobile
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Mobile Phone Social Network Users
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Adult Mobile Phone Social Network Users
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Mobile Facebook Users
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Mobile Twitter Users
by Platform
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Social Network Users, by Platform
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Social Network User Penetration, by Platform
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Mobile Phone Social Network Users and Penetration, by Sex

Timeframe20222023202420252026
Millions
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% Change
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% of Social Network Users
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% of Mobile Phone Users
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% of Population
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% of Total
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Source: eMarketer

Note: mobile phone users who use a social network via mobile phone (browser or app) at least once per month

Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.

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