UK Adult Mobile Phone Social Network Users and Penetration

Timeframe20222023202420252026
Adult mobile phone social network users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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– % of mobile phone internet usersMaximum of two rows can be charted.
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– % of mobile phone usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: mobile phone users ages 18+ who use social networks via mobile phone (browser or app) at least once per month

Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.

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