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United StatesSocial Network Users, UK
Social Network User Penetration, by Platform
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Social Network Users
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Adult Social Network Users
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Social Network User Share, by Age
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Social Network Users, by Platform
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Social Network User Penetration, by Platform
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UK Social Network User Penetration, by Platform

Timeframe20222023202420252026
% of Social Network Users
– FacebookMaximum of two rows can be charted.
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– InstagramMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– TikTokMaximum of two rows can be charted.
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– TwitterMaximum of two rows can be charted.
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% of Internet Users
– FacebookMaximum of two rows can be charted.
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– InstagramMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– TikTokMaximum of two rows can be charted.
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– TwitterMaximum of two rows can be charted.
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% of Population
– FacebookMaximum of two rows can be charted.
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– InstagramMaximum of two rows can be charted.
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– SnapchatMaximum of two rows can be charted.
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– TikTokMaximum of two rows can be charted.
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– TwitterMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who use social networks via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Twitter users (% of social network users), UK

Sources2018201920202021202220232024
eMarketer,November 2022
Office of Communications (Ofcom) - UK,June 2020
Show Notes

Twitter users (% of internet users), UK

Sources2018201920202021202220232024
eMarketer,November 2022
YouGov,March 2019
Reuters Institute for the Study of Journalism at the University of Oxford,June 2019
Show Notes

Twitter users (% of population), UK

Sources2018201920202021202220232024
eMarketer,November 2022
Ipsos Connect,March 2019
Show Notes
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