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Learn More →Social Network User Penetration, by Platform
by Age
by Generation
Mobile
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UK Social Network User Penetration, by Platform
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| % of Social Network Users | ||||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| – Snapchat | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – TikTok | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| % of Internet Users | ||||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| – Snapchat | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – TikTok | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| % of Population | ||||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| – Snapchat | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – TikTok | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
Source: eMarketer, November 2022
Note: internet users of any age who use social networks via any device at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
Comparative Estimates from Additional Sources:
Twitter users (% of social network users), UK
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,November 2022 | |||||||
| Office of Communications (Ofcom) - UK,June 2020 |
Twitter users (% of internet users), UK
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,November 2022 | |||||||
| YouGov,March 2019 | |||||||
| Reuters Institute for the Study of Journalism at the University of Oxford,June 2019 |
Twitter users (% of population), UK
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,November 2022 | |||||||
| Ipsos Connect,March 2019 |
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