Canada Social Network User Penetration, by Platform

Timeframe20222023202420252026
% of Social Network Users
– FacebookMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– InstagramMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– SnapchatMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– TikTokMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– TwitterMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% of Internet Users
– FacebookMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– InstagramMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– SnapchatMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– TikTokMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– TwitterMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% of Population
– FacebookMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– InstagramMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– SnapchatMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– TikTokMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– TwitterMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: internet users of any age who use social networks via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Facebook users (% of internet users), Canada

Sources2020202120222023202420252026
eMarketer,December 2022
Canadian Internet Registration Authority (CIRA),July 2020

Instagram users (% of internet users), Canada

Sources2020202120222023202420252026
eMarketer,December 2022
Canadian Internet Registration Authority (CIRA),July 2020

Snapchat users (% of internet users), Canada

Sources2020202120222023202420252026
Canadian Internet Registration Authority (CIRA),July 2020
eMarketer,December 2022

TikTok users (% of internet users), Canada

Sources2020202120222023202420252026
Canadian Internet Registration Authority (CIRA),July 2020
eMarketer,December 2022

Twitter users (% of internet users), Canada

Sources2018201920202021202220232024
eMarketer,December 2022
Insights West,June 2019
Pollara,July 2018
Canadian Internet Registration Authority (CIRA),July 2020
Media Technology Monitor,August 2018
Reuters Institute for the Study of Journalism at the University of Oxford,June 2019
Become a Client
Powerful data and analysis on nearly every digital topic.