Source: EMARKETER Forecast, April 2023 - October 2023
Note: ages 18+; internet users who access a social network account via any device at least once per month
Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos, or other content.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.