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United StatesDigital Video Viewers, Canada
Adult Digital Video Viewers
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Overall
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Digital Video Viewers
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Adult Digital Video Viewers
by Age
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Digital Video Viewers, by Age
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Digital Video Viewer Penetration, by Age
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Digital Video Viewer Share, by Age
by Device
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Mobile Phone Video Viewers
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Smartphone Video Viewers
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Adult Digital Video Viewers and Penetration in Canada

Timeframe20202021202220232024
Adult digital video viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users ages 18+ who watch digital video content via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

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