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United StatesFinancial Institution Users, Canada
Call Center Banking Users
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Overall
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Bank Account Holders
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Credit Union Members
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Retail Bank Account Holders
by Location
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ATM Users
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Call Center Banking Users
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In Branch Banking Users
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Call Center Banking Users and Penetration in Canada

Timeframe20222023202420252026
Call center banking users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of banking populationMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: bank account holders ages 18+ who call their bank, credit union, credit card or brokerage institution at least once per year

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.

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