Industries Overview
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, August 2022 - October 2023
Note: individuals ages 18+ who have an account at a federally regulated bank that provides financial services, such as savings and checking accounts, mortgages, personal loans, auto loans, debit or credit cards, and registered retired savings plans (RSSPs)
Additional Note: Retail banks can be local community banks or divisions of large commercial banks. Consumers and businesses can access services through bank branches, ATMs, digital (including mobile and online), and telephone banking.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms, government sources and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.
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