UK Twitter Users and Penetration

Timeframe20202021202220232024
Twitter users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access their Twitter account via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Twitter company releases; historical trends; internet and mobile adoption trends; and demographic adoption trends.

Comparative Estimates from Additional Sources:

Twitter users (% of social network users), UK

Sources2018201920202021202220232024
eMarketer,November 2022
Office of Communications (Ofcom) - UK,June 2020

Twitter users (% of internet users), UK

Sources2018201920202021202220232024
eMarketer,November 2022
YouGov,March 2019
Reuters Institute for the Study of Journalism at the University of Oxford,June 2019

Twitter users (% of population), UK

Sources2018201920202021202220232024
eMarketer,November 2022
Ipsos Connect,March 2019
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