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United StatesTwitter, UK
Twitter Users
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Ad Revenue
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Twitter Ad Revenues
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Mobile Twitter Ad Revenues
Ad Revenue, per User
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Twitter Ad Revenues, per Twitter User
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Mobile Twitter Ad Revenues, per Mobile Twitter User
Users
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Twitter Users
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Adult Twitter Users
by Age
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Twitter Users, by Age
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Twitter User Penetration, by Age
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Twitter User Share, by Age
by Sex
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Twitter Users, by Sex
by Generation
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Twitter Users, by Generation
by Device
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Mobile Twitter Users
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Jump to Source Comparisons Below

UK Twitter Users and Penetration

Timeframe20202021202220232024
Twitter users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access their Twitter account via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Twitter company releases; historical trends; internet and mobile adoption trends; and demographic adoption trends.

Comparative Estimates from Additional Sources:

Twitter users (% of social network users), UK

Sources2018201920202021202220232024
eMarketer,November 2022
Office of Communications (Ofcom) - UK,June 2020
Show Notes

Twitter users (% of internet users), UK

Sources2018201920202021202220232024
eMarketer,November 2022
YouGov,March 2019
Reuters Institute for the Study of Journalism at the University of Oxford,June 2019
Show Notes

Twitter users (% of population), UK

Sources2018201920202021202220232024
eMarketer,November 2022
Ipsos Connect,March 2019
Show Notes
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