UK Mobile Twitter Ad Revenues, per Mobile Twitter User

Mobile Twitter ad revenues, per mobile Twitter user (dollars)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: Exchange Rate; among mobile phone users of any age who access their Twitter account via mobile phone (browser or app) at least once per month; includes classifieds, display (banners and other, rich media and video), email, lead generation, messaging-based and search advertising; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; includes ad spending on tablets; excludes spending by marketers that goes toward developing or maintaining a Twitter presence; based on company reports

Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=£0.850284. All years prior are converted using US$1=£0.727128. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Become a Client
Powerful data and analysis on nearly every digital topic.