Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Where are people streaming video?
Article |
Dec 5, 2023
Holiday spending will exceed pre-pandemic levels for first time
Article |
Dec 4, 2023
Social media put a scare into another bank’s investors after a risky investment soured
Article |
Dec 4, 2023
Prime Video misses the mark on Black Friday football, but it’s not a loss
Article |
Dec 4, 2023
Grocery, in-store pickup drive click-and-collect growth
Article |
Dec 4, 2023
5 charts to prepare marketers for 2024
Article |
Dec 4, 2023
For banks, mobile and social are the keys to building awareness among younger consumers
Article |
Dec 4, 2023
Retail media is the fastest growing ad channel, but ‘is not invincible,’ our analyst warns
Article |
Dec 4, 2023
3 recent retail media developments and why they matter
Article |
Dec 4, 2023
In 2024, retail media and streaming TV will build on each other’s momentum | Sponsored Content
This article was contributed by Roku.
Article |
Dec 4, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Tablet Users, by Sex
Overall
by Sex
by Generation
by Brand
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, March 2023 - October 2023
Note: individuals of any age who use a tablet at least once per month
Additional Note: Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.