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United StatesTablet Users, UK
Tablet Users, by Sex
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Overall
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Tablet Users
by Age
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Tablet Users, by Age
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Tablet User Penetration, by Age
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Tablet User Share, by Age
by Sex
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Tablet Users, by Sex
by Generation
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Tablet Users, by Generation
by Brand
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iPad Users
by Activity
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Tablet Audio Listeners
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Tablet Facebook Users
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Tablet Gamers
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Tablet Social Network Users
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Tablet Twitter Users
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Tablet Video Viewers
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UK Tablet Users and Penetration, by Sex

Timeframe20232024202520262027
Millions
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% Change
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% of Internet Users
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% of Population
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% of Total
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Source: eMarketer

Note: individuals of any age who use a tablet at least once per month

Additional Note: Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

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