US Linear Addressable TV Ad Spending

Timeframe20202021202220232024
Linear addressable TV ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of TV ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: targeted TV ads delivered on a home-by-home basis via cable and satellite boxes; includes video-on-demand (VOD) and ads delivered by dynamic ad insertion (DAI) technology from smart TVs connected to set top boxes; excludes connected TV, internet only connected smart TVs and over-the-top (OTT)

Additional Note: TV ad spending includes broadcast TV (network, syndication & spot) & cable TV; excludes digital.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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