Source: eMarketer, May 2023 - May 2023
Note: typical programmatic TV advertising buying and selling practices include the use of software to offer select programs and advertising packages to households; such software has the ability to identify high-indexing programs or time slots against advanced audience parameters, etc; ad insertion is less commonly automated
Additional Note: TV ad spending includes broadcast TV (network, syndication & spot) & cable TV; excludes digital. The use of software platforms to automate the buying, selling or fulfillment of TV and video-on-demand (VOD) advertising, distributed through cable, satellite or broadcast networks.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.