Linear Programmatic TV Ad Spending
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US Linear Programmatic TV Ad Spending
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Linear programmatic TV ad spending (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of TV ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, May 2022
Note: typical programmatic TV advertising buying and selling practices include the use of software to offer select programs and advertising packages to households; such software has the ability to identify high-indexing programs or time slots against advanced audience parameters, etc; ad insertion is less commonly automated
Additional Note: TV ad spending includes broadcast TV (network, syndication & spot) & cable TV; excludes digital. The use of software platforms to automate the buying, selling or fulfillment of TV and video-on-demand (VOD) advertising, distributed through cable, satellite or broadcast networks.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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