US Traditional Pay TV Household Penetration, by Type

% of households
Timeframe20222023202420252026
CableMaximum of two rows can be charted.
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SatelliteMaximum of two rows can be charted.
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TelcoMaximum of two rows can be charted.
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MultipleMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: households with a subscription to traditional pay TV services; includes cable, satellite, telco/fiber operators and multiple system operators (MSOs); excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, Sling TV, etc.)

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.

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