Traditional Pay TV Household Share, by Type
Overall
Pay TV Households, by Type
Pay TV Viewers, by Type
Non-Pay TV Households, by Type
Non-Pay TV Viewers, by Type
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US Traditional Pay TV Household Share, by Type
% of total
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Cable | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Satellite | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Telecom | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Multiple | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: households with a subscription to traditional pay TV services; includes cable, satellite, telco/fiber operators and multiple system operators (MSOs); excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, Sling TV, etc.)
Additional Note: Traditional pay TV services include cable, satellite, telecom and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers of major pay TV providers, and country-specific demographic and socioeconomic factors.
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