US Non-Pay TV Viewers and Penetration

Timeframe20222023202420252026
Non-Pay TV Viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; non-pay TV viewers are individuals who no longer have access or never had access to traditional pay TV services; includes cable, satellite, telco/fiber operators and multiple system operators (MSOs); excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, Sling TV, etc.)

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.

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