Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Methodology
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Learn More →Traditional Pay TV Viewer Penetration, by Type
Overall
Pay TV Households, by Type
Pay TV Viewers, by Type
Non-Pay TV Households, by Type
Non-Pay TV Viewers, by Type
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Data Table
Source & Notes
Source: eMarketer, February 2023 - May 2023
Note: ages 18+; pay TV viewers are individuals who have access to traditional pay TV services; includes cable, satellite, telco/fiber operators and multiple system operators (MSOs); excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, Sling TV, etc.)
Additional Note: Traditional pay TV services include cable, satellite, telecom and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers of major pay TV providers, and country-specific demographic and socioeconomic factors.
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