US Cord-Nevers and Penetration

Timeframe20222023202420252026
Cord-nevers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of viewers without pay TVMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+ who have never had access to traditional pay TV service

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.

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