Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Consumers and retailers have very different attitudes toward dynamic pricing
Article |
Mar 30, 2023
Payments M&A activity remains alive and well through fintech funding drought
Article |
Mar 30, 2023
Politicians weigh in on whether US banking needs a regulatory shakeup
Article |
Mar 30, 2023
How ByteDance and Meta are responding to a possible TikTok ban
Article |
Mar 30, 2023
Inclusion is rising in consumer importance, yet video ads are looking less diverse
Article |
Mar 30, 2023
OpenAI in hot seat over GPT-4 successor ambitions as Musk, AI experts apply pressure
Article |
Mar 30, 2023
Gen Z can lead the US life insurance market in the future but needs assurance before signing on
Article |
Mar 29, 2023
4 promising use cases for generative AI in content marketing
Article |
Mar 29, 2023
The power of the human touch in AI-enabled content marketing
Article |
Mar 29, 2023
The UK’s mixed retail outlook
Article |
Mar 29, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Real-Time Bidding (RTB) Ad Spending
Overall
Export all Data to Excel
Export Chart Image
Real-Time Bidding (RTB) Ad Spending in France
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Open Exchange* | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total programmatic digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total RTB digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of worldwide open exchange digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Private Marketplace** | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total programmatic digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total RTB digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of worldwide private marketplace digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Real-Time Bidding | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total programmatic digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of worldwide RTB digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, December 2022
Note: All years converted to US dollars using average 2021 exchange rates; includes native ads and ads on social networks like Facebook, Snapchat and Twitter; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices; *includes programmatic ads that are transacted in real time, at the impression level; **includes ads transacted through an invitation-only RTB auction where one publisher or a select group of publishers invite a select number of buyers to bid on its inventory
Additional Note: Programmatic digital display ads are digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.