Mobile Ad Spending in Germany

Timeframe20222023202420252026
Mobile ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Additional Note: eMarketer benchmarks its Germany TV, radio, newspaper and out-of-home ad spending projections against Zentralverband der deutschen Werbewirtschaft (ZAW), for which the last full year measured was 2019.

Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=�0.991572. All years prior are converted using US$1=�0.845799. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Mobile ad spending, Germany, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018

Mobile ad spending growth, Germany

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
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