Source: eMarketer, March 2023 - May 2023
Note: All years converted to US dollars using average 2022 exchange rates; includes classified, local, national and retail; print only, excludes digital
Additional Note: eMarketer benchmarks its Germany TV, radio, newspaper and out-of-home ad spending projections against Zentralverband der deutschen Werbewirtschaft (ZAW), for which the last full year measured was 2019.
Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.