Total Media Ad Spending Growth in Germany, by Media

% change
Timeframe20222023202420252026
DigitalMaximum of two rows can be charted.
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– MobileMaximum of two rows can be charted.
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TV*Maximum of two rows can be charted.
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PrintMaximum of two rows can be charted.
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– Newspaper***Maximum of two rows can be charted.
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– Magazine***Maximum of two rows can be charted.
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Radio**Maximum of two rows can be charted.
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Out-of-homeMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Digital ad spending growth, Germany

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Mobile ad spending growth, Germany

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018

TV ad spending growth, Germany

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Newspaper ad spending growth, Germany

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Magazine ad spending growth, Germany

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Radio ad spending growth, Germany

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Out-of-home ad spending growth, Germany

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Total media ad spending growth, Germany

Sources2020202120222023202420252026
eMarketer,October 2022
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019
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